What We Do
Sales & Marketing Automation
Automatically running your sales and marketing campaigns to a highly targeted audience that is likely to convert is not only possible, it is essential to maximise your ROI. Sales and Marketing have traditionally been separated but an organisation with a 360 strategy for both disciplines at the micro level, will always...
Read MoreBricks and Digital Channel Integration
Often a company’s in-store or in-branch data never connect to their website, social platforms, and other digital channels in meaningful ways to increase sales. What if you could leverage point-of-sale transaction data, call centre conversations, and other customer interactions to predict what extra products or services would likely interest individual customers...
Read MoreWeb & Application Development
At Purple Leaf Communications we build data centric websites and applications for organisations that want to streamline or automate processes, improve critical business operations, or capture important customer data and behaviour. The data captured is then used to create…
Read MoreCustom Data Science Solutions
Some clients require custom built machine learning models for a unique competitive advantage. Purple Leaf Communications can help from the ground up by following an improved methodology based on CRISP-DM, CRoss Industry Standard Process for Data Mining…
Read MoreWhat Folks Say
Teri Townsend
Vice President Technology, Sagicor Financial Corporation"In 2000 as we transitioned from The Mutual Group to Sagicor Financial, Purple Leaf Communications was an essential partner that helped us merge accounts throughout the region and facilitated the process of demutualization using data mining algorithms in a custom built software application. Given their unique skillset we’ve been a satisfied client and continued to use them for over twenty years."
Michael Berry
Director at TripAdvisor and co-author of bestselling books Data Mining Techniques, Mastering Data Mining, and Mining the Web“Purple Leaf Communications is a pioneer bringing modern data mining & predictive analytics to marketing, customer relationship management, and risk management projects in the private and public sector across the Caribbean region”
Gavin Bovell
Former Revenue Manager, LIAT Airline“The accuracy and results of algorithms created for LIAT to increase booking revenue were critical in helping the Revenue Management team in its successful pricing and seat inventory allocation. The targeted and remarketing campaigns always achieved fantastic ROI’s”
Petra Sealy
MIS Manager, National Housing Corporation“Purple Leaf Communications designed and built our enterprise application, NHOP, for managing our rents, mortgages, and real estate sales operations. A complete data centric system that seamlessly integrates and streamlines our processes from when a client applies for housing to the point they make payments and receive statements. Support is excellent and advise is always on point”
Geoffrey Evelyn
Geoffrey Evelyn, former CEO Trimart Supermarkets & Brydens Stokes“While at Trimart I knew that there were better, more economical ways to reach our customers with messages and offers that were relevant to them based on what they already purchased. Today we shouldn’t be relying on scattershot media. Individualised targeting based on Data Mining is it. Not only does Purple Leaf Communications have a great service offering. The insights extracted and business opportunities discovered gave us a huge step into the future”
Why We Do
We believe everything can be measured, modelled, and improved. It’s all in the data.
Data isn’t the new oil. It’s nuclear power. I’m not sure who first made this statement but one reason why this is true is because oil is limited but data isn’t. Most organisations spend a lot of money to capture and store data from various sources which just sits on a machine, or at best, is formatted into reports. However, entities of all sizes are becoming aware of the potential for doing more with this data but aren’t sure how to get started.
At Purple Leaf Communications we help our clients monetize data for sales, marketing, customer support, risk management, and…
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News & Views
Social Platforms – The Hotel Lobby of Digital Channels. Why you need an optimized website
Social platforms are like hotel lobbies. You can meet folks there, have interesting conversations, and wave to people you know who may be passing through. But that real estate isn’t yours. You’re limited as to what you can accomplish there..
- November 17, 2020
- By Egbert Riley
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Loyalty Programs and Privacy
Sharing private information isn’t necessarily a bad thing and for some professions it is necessary. If your doctor has any chance of healing you, he must understand certain aspects of your lifestyle and medical history. An attorney must also rely.
- January 27, 2021
- By Egbert Riley
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